Training Center
Sales & Marketing
Key Accounts Management
How to identify, grow and defend the accounts that carry the largest share of your revenue.
WHAT YOU WILL COVER
- Segmenting and selecting key accounts
- Mapping the client's decision unit
- Building the account development plan
- Value-based negotiation with major clients
- Measuring account profitability and health
WHO SHOULD ATTEND
Account managers, sales supervisors and commercial managers.